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About Us

Identifix, a Solera Company

Helping auto repair shops grow their profits and businesses since 1987

Our Story

Identifix, a Solera company, has helped auto repair shops grow their profits and businesses since 1987

The flagship, industry-leading Direct-Hit® auto repair software offers more than 3 million technician submitted and confirmed fixes. Identifix has grown to provide a comprehensive suite of solutions designed to address the most pressing needs of auto repair businesses, including: Direct-Help — a live hotline with master technicians, Identifix Shop Manager — modernized repair shop management software, Direct-Market – direct marketing services, Direct-Target – digital marketing services, and Autodata Training — providing on-demand video-based training.

2 Mechanics looking at Identifix data on tablet walking through a vehicle repair shop


  • Automotive Information Systems Founded


  • Autoline Telediagnosis (Technical Repair Hotline) launches with 4 technicians


  • Company relocates to Roseville MN


  • Identifix’s 5th Anniversary
  • Identifix purchases company back from majority owner OTC


  • Autoline Telediagnosis officially changes its name to Identifix


  • Identifix’s 10th Anniversary


  • Identifix launches Direct-Hit online tool
  • Identifix’s 15th Anniversary


  • Identifix receives ASE Blue Seal of Excellence recognition


  • Mobile Productivity, Inc. acquires Identifix
  • Direct-Hit Launched Preventive Maintenance Plan and Supercharged Search


  • Free Direct-Hit subscriptions offered to automotive technical schools
  • Direct-Hit reaches 5,000th subscriber milestone
  • Identifix publishes 100,000th Hotline Archive in Direct-Hit
  • MOTOR Parts & Labor Guide integrated into Direct-Hit


  • Identifix publishes 150,000th Hotline Archive in Direct-Hit
  • Identifix Founder, Bill Sauer, receives AMI Annual Recognition Award
  • Identifix Celebrates 20th Anniversary


  • Identifix publishes 250,000th Hotline Archive in Direct-Hit


  • Identifix partners with SPX Service Solutions to offer OTC Direct-Hit Technician with over 300,000
  • Hotline Archives on new Pegisys® scan tool
  • Direct-Hit reaches 20,000th subscriber milestone
  • Direct-Hit boasts 8.3 million vehicle look-ups per year


  • Identifix is recognized as AAA Automotive Preferred Supplier
  • Direct-Hit subscriber activity grows to 10 million vehicle look-ups per year
  • Identifix launches new Factory Scheduled Maintenance enhancement in Direct-Hit
  • Identifix Publishes 400,000th Hotline Archive in Direct-Hit


  • Identifix Publishes 425,000th Hotline Archive in Direct-Hit
  • Direct-Hit is named one of TechShop Magazine’s “Top 5 Tools”
  • Direct-Hit reaches 30,000th subscriber milestone
  • Direct-Hit launches OEM Direct enhancement offering genuine OEM service & repair information


  • Identifix expands market reach by offering Direct-Hit to automotive dealerships
  • Identifix Founder, Bill Sauer, celebrates 50 years in the automotive repair business
  • Identifix publishes 500,000th Hotline Archive in Direct-Hit
  • Identifix expertise is tapped for 2012 Vision Hi-Tech Training and Expo


  • Identifix adds genuine Volkswagen, Audi and Hyundai service and repair information to Direct-Hit
  • Identifix adds new Direct-Estimate tool to Direct-Hit
  • Identifix Founder, Bill Sauer, was honored with a special Lifetime Service Award by the Alliance of Automotive Service Providers, Minnesota (AASP-MN)
  • Identifix partners with Autoland Scientech USA to offer Autoland subscribers technical support through the Identifix Repair Hotline


  • Direct-Hit exceeds 45,000 subscribers
  • Identifix publishes 700,000th Hotline Archive in Direct-Hit


  • Direct-Hit exceeds 50,000 subscribers
  • Identifix publishes 800,000th Hotline Archive in Direct-Hit
  • 1,000,000th Confirmed Fix published on Direct-Hit


  • Direct-Hit exceeds 55,000 subscribers
  • Identifix publishes 850,000th Hotline Archive in Direct-Hit


  • Identifix publishes 900,000th Hotline Archive in Direct-Hit
  • Identifix’s 30th Anniversary


  • 2,000,000th Confirmed Fix published on Direct-Hit
  • Identifix publishes 950,000th Hotline Archive in Direct-Hit


  • 3,000,000th Confirmed Fix published on Direct-Hit
  • Identifix launches interactive wiring diagrams functionality within Direct-Hit
  • Identifix launches Direct-Hit® DIY


  • Identifix launches Direct-Hit® Pro Academy
  • Identifix launches Identifix Shop Manager

Our Customers

Repair Shops

Run a more profitable, productive business. Learn how to fix cars more effectively and optimize your technicians time while exceeding your customer’s expectations.

2 Men in Repair Shop looking at Direct-Hit® Pro Academy on tablet

Auto Dealer

Run a more profitable, productive business. Learn how to manage car repair and maintenance.

Happy customers signing car contract inside shop with car dealer


Save time and simplify parts purchasing. Learn how to quickly source recycled, aftermarket and OE Parts.

A mechanic showing a customer information about a car on a tablet

About us

Identifix, a Solera company, supplies a suite of products that help auto repair shops grow their business and become more profitable. For repairs, our flagship Direct-Hit® auto repair information offers over 3 million technician confirmed fixes, OEM manuals, wiring diagrams, labor guides, as well as a full library of helpful automotive training modules. We also provide technician-to-technician support from our live Direct-Help experts who offer 1-on-1 automotive repair and diagnostic assistance. For shop management, we offer industry leading Identifix Shop Manager platform. For digital marketing, we offer a full suite of services that help shops find new customers and communicate with current ones.


Transactions daily across Solera globally


Miles tracked annually


Global customers


Petabytes of Data across Solera globally

Customer Quotes

Mike Schiller, Golden Nugget Automotive – Gardnerville, Nevada

“About 5 years ago, I started using Identifix Direct-Hit. It helped my techs cut to the chase and repair many weird problems correctly the first time. As technology advanced and computers started sharing functions in many different systems, finding the actual problem became easier and more profitable using Identifix. As a result of subscribing to Identifix, my bottom line has improved by as much as 20% each month, and customer satisfaction is at an all-time high. I recommend this service to anyone who wants to run a more profitable shop.”

Mike Matesic, Beverly Tire & Auto – Barrie, Ontario

“Our Company has been using Identifix for a little over a year now. We have definitely noticed an increase in preventative maintenance sales as well as our techs having greater success with difficult repair situations. We pride ourselves on having some of the best technicians in the industry and having the type of information that Identifix provides at the tip of our fingers definitely assists our shops in running more efficiently and in turn raises tech productivity. Many of our customers have commented that they love the information that is provided to them after going over the Factory Scheduled Maintenance report with them. We believe in the tool and will continue using Identifix to further our success and to assist us in offering great customer service.”

David Dansereau, LAD’s Auto – Calgary, Alberta

“Having access to dealer information is key to our business, and the amount of information available in Identifix with OEM Direct is staggering. Using our other online resource can sometimes be cumbersome and tedious, but accessing diagnostic and repair information in Identifix’s Hotline Archives is incredible. I am a big believer that the person with the most information wins, and we look forward to our continued relationship with Identifix.”

Glenn Mitchell, Sav-Mor Auto Clinic – Orem, Utah

“Identifix has been a great time saver for my techs and has allowed us to repair vehicles that we would have otherwise turned away. The new OEM information is easy to find and now makes it possible for us to complete even more repairs. I recommend this tool to any shop owner.”

Keith Noel, Noel Automotive – West Branch, Iowa

“I would like to thank Identifix for adding the new OEM sections to the web site. Right away I noticed how much more information was available. The component locator was always nice but now way better with actual factory pics. The tear down and removal procedures are much needed as cars change and I can hardly keep up with them. Wiring diagrams are also nicer and more complete. I’m still finding new portions to the site that I haven’t used before. European information is always at a premium so I hope to see more from that too. Keep up the good work!”

Josie Switzer, AutoTrust Service Corp. – Steptler, Alberta

“To serve our valued customers properly we need to be equipped with accurate and up-to-date tools. Identifix is one of these tools. Not only is Identifix used by our Technicians on a daily basis, but by our whole team. The quality information that Identifix provides aids us in informing and educating our customers. Thank you, Identifix, for providing us with such a service.”

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Direct-Hit® DIY

Direct-Hit ® DIY is specifically designed for personal vehicle owners or hobbyists. It gives you access to professional repair information for 1 vehicle. Specify your make and model and buy now.