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Identifix Automotive Repair Shop Software & Services Solutions

Leading provider of automotive repair shop solutions and services designed to improve shop profitability and repair outcomes.

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Save Time & Grow Profits with Identifix Auto Repair Shop Products

Identifix suite of products have been designed to address the most pressing needs of auto repair businesses. With products designed to save valuable time on every repair like our flagship, Direct-Hit® Professional auto repair Information software which covers 50+ years of car makes and models and contains more than 3 million technician submitted confirmed fixes.

Direct-Hit Pro integrates nicely with our all new, best-in-class Identifix Shop Manager repair shop management software designed to improve your shop’s performance starting with every repair order.

For shop’s looking to build longer lasting relationships and grow their customer base, we offer Direct-Market – direct marketing services, and Direct-Target – digital marketing services. For those looking to stay or become current on the latest technologies, our Autodata Training will help keep your techs sharp by providing on-demand video-based training.   Our Team is here to help you discover products that fit your business needs. Learn about these products and more from our industry experts.

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Faster, More Accurate Repairs

Direct-Hit gives your techs access to over 3,500,000 technician submitted, verified, and confirmed repairs that help get right to the fix they need.

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Consultations from Certified Experts

Direct-Help provides a team of L1 Master Techs that your staff can call on at any time for repair advice on any vehicle in the shop.


More Repeat Business

Pull up Factory Scheduled Maintenance programs for any vehicle in Direct-Hit in less than a minute to upsell and schedule your customer on the spot for manufacturer-recommended service.

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Simplified Shop Management

Powerful tools that make customer management, estimating, invoicing, and reporting simple.


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Direct-Hit® DIY

Direct-Hit ® DIY is specifically designed for personal vehicle owners or hobbyists. It gives you access to professional repair information for 1 vehicle. Specify your make and model and buy now.