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Identifix Testimonials

What our customers are saying


Hear what our customers have to say about how Identifix helps them boost productivity, customer satisfaction and their bottom line.


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Identifix’s innovative solutions have been transformative for auto repair shops. Hear firsthand from mechanics who have grown their business and fixed more cars with our industry-leading Direct-Hit® auto repair software. Scroll through the testimonials below to discover how Identifix has become an indispensable ally for mechanics and technicians.



Customer Testimonial Videos

Customer Quotes

Mike Schiller, Golden Nugget Automotive – Gardnerville, Nevada

“About 5 years ago, I started using Identifix Direct-Hit. It helped my techs cut to the chase and repair many weird problems correctly the first time. As technology advanced and computers started sharing functions in many different systems, finding the actual problem became easier and more profitable using Identifix. As a result of subscribing to Identifix, my bottom line has improved by as much as 20% each month, and customer satisfaction is at an all-time high. I recommend this service to anyone who wants to run a more profitable shop.”

Mike Matesic, Beverly Tire & Auto – Barrie, Ontario

“Our Company has been using Identifix for a little over a year now. We have definitely noticed an increase in preventative maintenance sales as well as our techs having greater success with difficult repair situations. We pride ourselves on having some of the best technicians in the industry and having the type of information that Identifix provides at the tip of our fingers definitely assists our shops in running more efficiently and in turn raises tech productivity. Many of our customers have commented that they love the information that is provided to them after going over the Factory Scheduled Maintenance report with them. We believe in the tool and will continue using Identifix to further our success and to assist us in offering great customer service.”

David Dansereau, LAD’s Auto – Calgary, Alberta

“Having access to dealer information is key to our business, and the amount of information available in Identifix with OEM Direct is staggering. Using our other online resource can sometimes be cumbersome and tedious, but accessing diagnostic and repair information in Identifix’s Hotline Archives is incredible. I am a big believer that the person with the most information wins, and we look forward to our continued relationship with Identifix.”

Glenn Mitchell, Sav-Mor Auto Clinic – Orem, Utah

“Identifix has been a great time saver for my techs and has allowed us to repair vehicles that we would have otherwise turned away. The new OEM information is easy to find and now makes it possible for us to complete even more repairs. I recommend this tool to any shop owner.”

Keith Noel, Noel Automotive – West Branch, Iowa

“I would like to thank Identifix for adding the new OEM sections to the web site. Right away I noticed how much more information was available. The component locator was always nice but now way better with actual factory pics. The tear down and removal procedures are much needed as cars change and I can hardly keep up with them. Wiring diagrams are also nicer and more complete. I’m still finding new portions to the site that I haven’t used before. European information is always at a premium so I hope to see more from that too. Keep up the good work!”

Josie Switzer, AutoTrust Service Corp. – Steptler, Alberta

“To serve our valued customers properly we need to be equipped with accurate and up-to-date tools. Identifix is one of these tools. Not only is Identifix used by our Technicians on a daily basis, but by our whole team. The quality information that Identifix provides aids us in informing and educating our customers. Thank you, Identifix, for providing us with such a service.”

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Direct-Hit® DIY

Direct-Hit ® DIY is specifically designed for personal vehicle owners or hobbyists. It gives you access to professional repair information for 1 vehicle. Specify your make and model and buy now.

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