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Direct-Market Digital Marketing Services

Turn A Single Repair into a Lifelong Customer

Ready-made marketing campaigns designed by experts to bring customers back to your shop for tire services, brakes, oil changes, scheduled maintenance and more.

Grow your business, right now.
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Grow Your Business

Market Your Shop. Fill Your Bays

Keeping a strong relationship with your customers is the key to getting them to return for high margin services such as brakes, tires, and scheduled maintenance. But there are only so many hours in the day and running your shop is already more than a full-time commitment.

Direct-Market handles your marketing and customer relationship building for you. It provides comprehensive marketing and relevant, timely, and effective campaigns to get customers back in your shop. Our solutions takes care of your marketing so you can focus on what you do best: running your shop and servicing vehicles.

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Send Targeted Communications

Create highly targeted coupons, special offers, and seasonal promotions with templates and formats readable on any device.

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Keep Your Customer Data Clean

Add valid, deliverable email addresses to your customer database and get automatic validation of existing customer mail and email information every month.

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Market to Multiple Channels

Launch combo campaigns that use both mail and email to greatly increase potential touchpoints for your customers and drive more traffic back to your shop.

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Get Measurable Results

Direct-Market gives you access to comprehensive marketing dashboard tools to monitor your campaign performance and ROI.

About us

Identifix, a Solera company, supplies a suite of products that help auto repair shops grow their business and become more profitable. For repairs, our flagship Direct-Hit® auto repair information software offers over 3 million technician confirmed fixes, OEM manuals, wiring diagrams, labor guides, as well as a full library of helpful automotive training modules. We also provide technician-to-technician support from our live Direct-Help experts who offer 1-on-1 automotive repair and diagnostic assistance. For shop management, we offer industry leading Identifix Shop Manager platform. For digital marketing, we offer a full suite of services that help shops find new customers and communicate with current ones.


Conversion on competitor audiences


Conversion rate on 3^rd^ party segments for parts, services, and tires

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Get Real, Impactful ROI from Your Marketing

Your relationship with your customers shouldn’t end after the repair is finished. Direct-Market maintains your customer relationships and provides expertly designed campaigns that will turn one-off repair jobs in lifelong customers.

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We Want To Hear From You

Request a demo and see how we can improve your business.

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Direct-Hit® DIY

Direct-Hit ® DIY is specifically designed for personal vehicle owners or hobbyists. It gives you access to professional repair information for 1 vehicle. Specify your make and model and buy now.