Saving Your Automotive Repair Shop Time, Every Day and on Every Car

Identifix delivers the tools and information to help automotive repair professionals run their shops as efficiently, accurately and profitably as possible.

About Identifix

Identifix serves more than 100,000 automotive technicians and shop owners in the United States, Canada and Latin America through its online Direct-Hit® system, Repair Hotline service and Direct-Shop® shop management system. Identifix has been in business since 1987, is headquartered in Roseville, Minnesota, and has additional locations in California, and Utah. The company is owned by Solera Holdings, and serves customers throughout the United States, Canada and Latin America.

Direct-Hit® Online Repair Database

Direct-Hit by Identifix is the automotive service, maintenance and repair industry’s largest and most reliable database of continually updated, experience-based information for what breaks on vehicles and how to fix it. In addition to over 2,000,000 confirmed fixes and shortcut tests gathered from our live hotline, our Direct-Hit online system includes genuine OEM service and repair information for unedited factory data technicians can count on. And our Repair Hotline Service features over 45 OE factory-trained, ASE Master, L1 Carline Specialists standing by and ready to assist.

The Identifix Repair Hotline

In 1987 Identifix started out as an auto repair hotline, offering live technical assistance to professional shop owners and technicians seeking a trusted second opinion and additional expertise on various vehicle issues. More than 4 million calls later, our Repair Hotline is still providing personal service to customers across North America with over 45 OE factory-trained, ASE Master, L1 Carline Specialists. And every piece of data our specialists collect, including short-cut tests and confirmed fixes, are documented and made available in our award-winning Direct-Hit system

Direct-Shop® Shop Management System

Direct-Shop by Identifix is a fully-integrated shop management solution that provides more owner control and vendor connectivity, as well as streamlined access to customer information, credit card processing, inventory searches, and corporate-level accounting functions for all of your shop locations. Key features of Direct-Shop include Streamlined Customer Check-In, Quick Service Packages and Quote Creation, Easy Shop Inventory Searches and Parts Ordering, One-Click Access to Factory-Recommended Routine Maintenance, Inventory Tracking, Sales and Productivity Reports, End-of-Day Checkout Systems and more.

If you have questions about how Identifix can boost productivity and profitability, contact us today!


  • Call 1-800-745-9649 or Click Here if you are interested in using Direct-Hit or Direct-Shop in your Repair Shop
  • Call 1-888-333-0015 or Click Here if you are interested in using Direct-Hit or Direct-Shop in your Dealership
  • Call 1-800-288-6210 or Click Here if you would like to speak with our Repair Hotline Staff
  • Click Here if you would like to try Direct-Hit on your own using our self-guided, single vehicle Free Test Drive