Direct-Hit by Identifix gives technicians and Service Advisors the ability to fix late model and off-brand vehicles with as much speed, accuracy and confidence as the new vehicles they sell on the lot–and includes real-world diagnostics, OEM information, Factory Maintenance plans and estimating tools to save dealerships time on every car, every day.

Direct-Hit Offers Dealerships:

  • Proven, real-world fix information
  • Accurate, reliable parts & labor estimating
  • Factory scheduled maintenance plans

Direct-Hit Increases Your Revenue by:

  • Stopping the subletting of off-make work
  • Reducing non-billable work time
  • Increasing parts and labor revenue
  • Allowing the reconditioning of used cars

Direct-Hit also comes with no contracts or set-up fees and FREE unlimited training for your staff. Call (888) 333-0015 for your personal online test drive, or complete the form to the right for more information.



#1: Time-Saving Diagnostics from Real-World Technicians

The proven shortcut tests and confirmed fixes in Direct-Hit by Identifix help techs find fixes faster than factory flowcharts. These fixes are collected from real-world technicians thru our award-winning Repair Hotline, then validated by an OE factory trained, ASE Master, L1 Carline Specialist prior to being entered into the system.

#2: Easy Access to Routine Service Information

In addition to over a million confirmed fixes from real-world technicians, Direct-Hit by Identifix offers quick access to routine service information like brake specifications, torque specifications, fluid levels and capacities, and more—as well as Component Locations, Trouble Codes (DTCs), Service Bulletins (TSBs) and Remove & Replace procedures.

#3: Scheduled Maintenance Programs for More Revenue

The Factory Scheduled Maintenance Programs offered within Direct-Hit can be output in less than a minute, and offer details on all manufacturer recommended service—in easy to understand language your customers can relate to. Direct-Hit also includes maintenance reminder reset procedures.

#4: Quick, Reliable Parts and Labor Estimating

Direct-Estimate, the estimating tool included for free with every Direct-Hit subscription, provides quick and easy access to the most current and reliable MOTOR information, as well as the convenience of integrated parts ordering for increased productivity. Estimates can be built, saved, printed or emailed directly to customers for approval.


“We currently have a group of 15 stores and introduced Identifix to all of them nearly three years ago. Direct-Hit has increased our service closing ratios, and also helped to decrease costly errors in the estimates.”

– Brenda Daniels, Hertrich Family of Automobile Dealers

“We have been using Direct-Hit since 2008. It’s a great tool for fast and accurate access to all-make service information for my advisors and techs – both on the maintenance and the diagnostic and repair side of our business. In a business where time is everything, we have come to rely on Identifix.”

– Dustin Gasperich, Laird Noller Group

“Direct-Hit is one of the most used, most profitable shop tools that we have. It allows us the benefit of having access to actual manufacturer information for most vehicle makes. It also gives us access to repair information from thousands of technicians across the country, along with repair labor guides and parts pricing for accurate estimating.”

– Dylan Arnold, Gaier Chrysler Dodge Jeep