Identifix is Headquartered in Roseville, Minnesota, Identifix employs over 80 automotive industry professionals; which include, company executives, ASE master technicians, software developers, trainers and administration. In addition, Identifix employs over 70 professionals in Las Vegas, Nevada; which include, sales, marketing, and customer support.

Ownership

Identifix, Inc. operates as a wholly owned subsidiary of Service Repair Solutions, Inc. (SRS) located in Las Vegas, Nevada. SRS is solely focused on improving service and repair at the point of delivery – improving the experience for those directly involved in diagnosing, repairing, and communicating the growing complexity of service and repair.

SRS has addressed its mission through its affiliate companies:

• MPi was launched in February 2003. MPi delivers the industry-first World Class Inspection™ program to national automotive dealerships using MPi’s EDGE™ system. EDGE enables dealers to achieve World Class results and increase customer pay profits in their Fixed Operations. For more information visit www.mpifi x.com
• Identifix® was acquired in January 2005. Identifix has served the automotive aftermarket for over 20 years. Identifix manages the largest repair hotline in their industry taking nearly 20,000 calls every month. Over 20,000 repair shops subscribe to Identifix’s Direct-Hit. For more information visit www.identifi x.com.
• International Automotive Technicians Network (iATN) was acquired in June 2007. iATN is the largest online network of automotive repair professionals in the world, serving over 60,000 automotive repair professionals. For more information visit www.iatn.net.

Management
Jeff Sweet, President
Bill Sauer, Founder
Dave Molitz, Vice President of Sales
Aaron Cherrington, Vice President of Corporate & Channel Sales
Vicki Muren, Vice President of Customer Satisfaction
Chip Bergquist, Vice-President of Direct-Hit Engineering
Susan Lovett, Sr. Director, Marketing Communications